Audi's CES Keynote Highlights Lasers, Self-Driving Cars, and 4G LTE

An evening of automotive tech with Audi Chairman, Rupert Stadler

Ces coverage banner
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

Audi brought The Big Bang Theory's Kunal Nayyar, CEA president Gary Shapiro, and even a 1930s Horch 850 to its CES Keynote address Monday night. But none of them could outshine the laser-powered headlamps of Audi's latest concept, or outperform the A7 that drove itself onto the stage.

Audi Chairman Rupert Stadler said that today's autonomous cars herald a new era in motoring. "We are moving from refining the automobile to redefining mobility," he said.

Audi Keynote web2.jpg
Audi Chairman Rupert Stadler, flanked by an LTE-connected A3 and an autonomous A7. View Larger

Indeed, the technology that powered the self-driving A7 can fit on a card about the size of a desktop computer's motherboard, and pulls in laser, radar, camera, and ultrasonic data.

Stadler's looking forward to an era of what he calls "piloted driving." But today, humans are still in charge, and Audi's trying to make driving as easy and comfortable as possible.

That's why AT&T Mobility CEO Ralph de la Vega came onstage to announce that the mobile carrier would partner with Audi to provide the 4G LTE connection in the new Audi A3. It's AT&T's second partnership announced at CES 2014—de la Vega was on GM's stage last night.

"If mobility used to be about connecting places and people, it's now about connecting the driver," Stadler said. Unfortunately, we'll have to wait until Audi's press conference tomorrow to learn more details about the promise of Android in the car.

Audi Keynote web3.jpg
Kunal Nayyar and the Audi Sport Quattro Laserlight at its world debut. View Larger

Finally, Audi brought out the impressive and expected Sport Quattro Laseright concept, promising that its unique laser headlamps that can light the road ahead for nearly a third of a mile may someday make it to a production car sold in the US.

From lasers to LTE, concepts on display demonstrated what Stadler called "the full spectrum of what it means to be a leader of innovation."

Indeed, Audi's been an automotive superstar at CES so far, announcing a partnership with Android and some impressive concept cars.

Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

What's Your Take?

All Comments
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below